On the 22th of January World Vision invited six families together with the children to enjoy the warm Christmas and New Year Celebrations organized in the Winter park of Yerevan, capital of Armenia. The event held within World Vision’s ‘Caring for equality’ project involved the beneficiaries of the Yerevan Area Programme.
Parents were actively playing together, as well as with their children, participated in various funny contests; later children together with their daddies prepared Christmas cookies for moms.
“World Vision intends to change the attitude in our society by promoting the idea that fathers should participate in the process of upbringing their children equally with mothers. With such events we plan to make the participating families into role-models for the society, as well as break the existing stereotypes,”- says Marina Hovhannisyan, World Vision Armenia Yerevan Area Programme Manager.
‘Caring for equality’ project seeks to prevent behaviour that is harmful to women and girls and create an environment where girls and boys are born and valued equally.
The project will be implemented in the country at national level to support the creation of an environment that promotes policies combatting gender-based violence and prenatal sex selection in Armenia. The project will also work at the community level aiming to change social norms.
‘Caring for Equality’ project will be implemented in Armenia’s Gegharkunik, Aragatsotn, Tavush and Shirak marzes (regions), as well as in the Kanaker-Zeytun Administrative Unit of the capital Yerevan; these are areas where World Vision Armenia has long term development programmes and competent teams.
During the five-year period of project’s operations World Vision will run ‘Different and equal’ social campaign, thus spreading messages via traditional and digital channels to reach the targeted audience.