One of the strengths of the Positive Deviance/Hearth (PD/Hearth) approach is its emphasis on community empowerment to deal with the problem of child malnutrition. One measure of a community’s level of engagement is the name given the programme.
In Guatemala, where World Vision’s first PD/Hearth programme started, the communities decided to call it Corazón en Familia (Heart of the Family). The sessions were called olla común, or ‘common pot’. Communities in Peru, Nicaragua, and other Latin American and Caribbean countries have also used this name, and have even designed a logo to identify the programme. Along with volunteer uniforms, these have been successful approaches in raising community awareness of the PD/Hearth approach and also help to motivate volunteers.