BCC Campaign Migration Game: Cambodia

The Behaviour Change Communication (BCC) campaign in Cambodia will be underpinned by a call to action of “Migrate Safely, Use a Legal Agent." When thinking about migration, it is easy for rural Cambodian youth to be enticed by the promise of a great job in an exciting land, especially when it only takes a few days to get there and people don't even need paperwork. The "Migrate Safely" campaign concept focuses on the path and the result of using a bad broker compared to using a legal or good Agent. Throughout the campaign, audiences will see a transformation from the negative results of using an illegal broker to the positive outcomes of migrating safely with a legal agent.

The matching game is designed for youth to take turns flipping over two cards each time it is their turn. They need to try and match two of the same card. Once they find a pair, they should quickly discuss what each pair means when it comes to safe migration.The person with the most positive pairings wins!