Two percent campaign raises funds for rural children
”Let’s learn with 2%!” was the slogan World Vision promoted across the country through promotional materials, outdoor events, television and radio promotion to raise awareness and funds, in partnership with volunteers and highschool and university students.
“The campaign targeted our donors and also the people that had not made use of the 2% law until now. We aimed to convince them to embrace the cause we promote – better access to education for the children in rural areas. It is important for us to learn the practice of giving for the less fortunate and we believe that this campaign has been an important step for Romanian civil society”, said Adela Simionescu, Marketing and Fundraising Manager for World Vision Romania.
Statistics on education became more than alarming this spring, following the publication of a study conducted by the Romanian Ministry of Education and Research which revealed that more than 50% of children from rural areas failed to proceed onto high-school education in 2008. The percentage doubled from 2007, when 25% of adolescents dropped out of school at the end of the eighth grade.
Poverty is cited as the main contributor to the drop-out rates because parents simply cannot afford the costs of keeping children in highschool in the city.
I am here because I am thankful for the chance of being able to go to school. I know that many other children like myself do not know whether they will continue their education starting from next fall... World Vision Romania’s 2% campaign featured a powerful awareness component and highschool and university students played a key role in four major cities across the country: Bucharest, Iasi, Cluj and Craiova, attracting wide media coverage. Students came together in public places simultaneously, sat down on the asphalt and read the old books that they held for 10 minutes – in silence.
”I am here because I am thankful for the chance of being able to go to school. I know that many other children like myself do not know whether they will continue their education starting from next fall...”, said one of the high school students, participating in the event.
”Education shouldn’t be optional. Children from rural areas deserve the chance to go to high school as much as we do”, stated another participant to the journalists.
At the country level, World Vision Romania already offers support for 365 students from rural areas to continue their highschool education through its ongoing programme entitled,”I want to be in the 9th grade”.
The funds raised this year will be used to help around 185 children from rural areas continue their highschool education. The amount raised in the campaign will be made available by the Public Finance Administration in early 2010.
In 2008 World Vision Romania’s 2% campaign raised some 26,000 Euros from more than 24,000 Romanians countrywide, according to the data offered by the Public Finances Administration.
“The campaign targeted our donors and also the people that had not made use of the 2% law until now. We aimed to convince them to embrace the cause we promote – better access to education for the children in rural areas. It is important for us to learn the practice of giving for the less fortunate and we believe that this campaign has been an important step for Romanian civil society”, said Adela Simionescu, Marketing and Fundraising Manager for World Vision Romania.
Statistics on education became more than alarming this spring, following the publication of a study conducted by the Romanian Ministry of Education and Research which revealed that more than 50% of children from rural areas failed to proceed onto high-school education in 2008. The percentage doubled from 2007, when 25% of adolescents dropped out of school at the end of the eighth grade.
Poverty is cited as the main contributor to the drop-out rates because parents simply cannot afford the costs of keeping children in highschool in the city.
I am here because I am thankful for the chance of being able to go to school. I know that many other children like myself do not know whether they will continue their education starting from next fall... World Vision Romania’s 2% campaign featured a powerful awareness component and highschool and university students played a key role in four major cities across the country: Bucharest, Iasi, Cluj and Craiova, attracting wide media coverage. Students came together in public places simultaneously, sat down on the asphalt and read the old books that they held for 10 minutes – in silence.
”I am here because I am thankful for the chance of being able to go to school. I know that many other children like myself do not know whether they will continue their education starting from next fall...”, said one of the high school students, participating in the event.
”Education shouldn’t be optional. Children from rural areas deserve the chance to go to high school as much as we do”, stated another participant to the journalists.
At the country level, World Vision Romania already offers support for 365 students from rural areas to continue their highschool education through its ongoing programme entitled,”I want to be in the 9th grade”.
The funds raised this year will be used to help around 185 children from rural areas continue their highschool education. The amount raised in the campaign will be made available by the Public Finance Administration in early 2010.
In 2008 World Vision Romania’s 2% campaign raised some 26,000 Euros from more than 24,000 Romanians countrywide, according to the data offered by the Public Finances Administration.
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