BCC Campaign Window Sticker: Cambodia

The Behaviour Change Communication (BCC) campaign in Cambodia will be underpinned by a call to action of “Migrate Safely, Use a Legal Agent." When thinking about migration, it is easy for rural Cambodian youth to be enticed by the promise of a great job in an exciting land, especially when it only takes a few days to get there and people don't even need paperwork. The "Migrate Safely" campaign concept focuses on the path and the result of using a bad broker compared to using a legal or good Agent. Throughout the campaign, audiences will see a transformation from the negative results of using an illegal broker to the positive outcomes of migrating safely with a legal agent.

Provided that a master list of legal agencies exists, a simple way to help youth distinguish a legal agent would be to provide “Good Agent” window stickers that agencies could display on their windows to identify themselves as legal agencies. The sticker should be distributed to all of the migrating agencies based in each target province.