BCC Campaign Resource Center Script: Cambodia

The Behaviour Change Communication (BCC) campaign in Cambodia will be underpinned by a call to action of “Migrate Safely, Use a Legal Agent." When thinking about migration, it is easy for rural Cambodian youth to be enticed by the promise of a great job in an exciting land, especially when it only takes a few days to get there and people don't even need paperwork. The "Migrate Safely" campaign concept focuses on the path and the result of using a bad broker compared to using a legal or good Agent. Throughout the campaign, audiences will see a transformation from the negative results of using an illegal broker to the positive outcomes of migrating safely with a legal agent.

The Migrant Resource Centers (MRC) in Cambodia were determined to be the best place to point youth if they had any questions regarding migration. However, if the MRC staff are not prepared to adequately answer the youth’s questions or provide poor quality service, youth may ignore the advice of the MRC or tell their friends not to call. The phone script created is intended to guide the MRC staff through a series of questions to help facilitate the phone call and ensure they are providing the correct advice and a positive experience.