LUSAKA, ZAMBIA, Thursday, August 7, 2025 – Pick n Pay Zambia and World Vision Zambia have today signed a Memorandum of Understanding (MoU) formalizing a strategic partnership to support 5,000 girls in rural communities across Zambia to remain in school through “Flow Fund Campaign”, a nationwide menstrual health initiative that provides reusable sanitary pads to girls in rural communities.

On September 6, 2025, a powerful movement took place, one that shows the importance of helping girls in need, fostering partnerships, and embracing collaboration. The 2025 Absa Marathon became more than just a race; it transformed into a rallying point for social change, with World Vision Zambia playing a vital role. The event, organised by ABSA Bank Zambia PLC, aimed to raise awareness and resources to combat menstrual poverty, a barrier that keeps many girls from pursuing their education and reaching their full potential.

In many rural parts of Zambia, schools struggle just to get enough water. This causes big problems like poor sanitation, hygiene issues, and limited chances for farming or other activities that could help students and their communities. That is how things used to be at Kasamba Secondary School in Zambia.

In a bold effort to promote gender equality and improve the lives of young girls in rural Zambia, World Vision Zambia has officially launched #TheFlowFund, an innovative initiative dedicated to providing access to quality reusable sanitary towels. The campaign aims to raise K700,000 by December 2025, with the goal of reaching 5,000 girls and helping to break the stigma surrounding menstruation in communities across the country.

World Vision is deeply concerned for the well-being of children and their families affected by the earthquake: Children are among the most affected, facing increased risks, loss of learning, and urgent protection needs. World Vision is providing life-saving relief assistance to the children and the families affected by the earthquake. We aim to support 500,000 people, including 85,057 boys and 86,902 girls, through both immediate relief and long-term recovery efforts.

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In a groundbreaking move to address critical issues affecting girls' education, World Vision Zambia has partnered with Absa Bank Zambia PLC on the Flow Fund campaign aimed at raising K700,000 ($30,000 United States Dollars) to provide 5,000 girls in rural communities with reusable sanitary towels. This initiative aims to end menstrual poverty, a significant barrier preventing many girls from attending school regularly, and to promote gender equality in education.

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