Inclusive Markets for Communities Handbook

The Inclusive Markets for Communities (M4C) model helps marginal poor families raise incomes and provide better for their children. To this end, we adopt a green and gender responsive inclusive Markets Systems Development (iMSD) approach. This aims to capitalise on opportunities for inclusive and green growth, while ensuring the poor benefit – especially women and other vulnerable groups. 

We partner with private sector and public actors on new and greener products, services, opportunities and jobs for the poor. We also work with women and men so that they can better understand and participate in economic markets. The M4C Handbook has four sections – Overview and how to use the handbook, CPM Overview and technical approaches, Technical guidance, and the Annexes with the toolkits and case studies.