World Vision Zambia Strengthens Media Partnerships to Amplify Impact
World Vision Zambia recently successfully conducted its inaugural Media Editors Workshop for Local media houses. The workshop, held at the Best Western Hotel in Lusaka, saw the participation of editors and reporters from various local media houses within Lusaka.
The workshop's primary objective was to equip Media Editors and Reporters with the knowledge and tools necessary to enhance their collaboration with World Vision Zambia. By doing so, the organization aimed to deepen the media's understanding of World Vision's mission, programs, and the profound impact it has on communities across Zambia.
During the workshop, World Vision Zambia National Director John Hasse emphasized the pivotal role of the media in changing public perspectives on local fundraising and advocacy efforts.
Storytelling holds the power to transform people's perceptions and drive positive change, particularly in the lives of children.
"The way we tell our children's stories should make a difference and help bring more funds to support those children in need," stated Mr. Hasse.
He reaffirmed World Vision Zambia's commitment to partnering with the media to amplify the organization's shared vision for children and to spotlight stories of utmost significance.
Furthermore, Mr. Hasse encouraged media professionals to improve their work continuously and become advocates for the voices of the people, as their words have the potential to inspire and uplift others.
Hellen Mwale, the former chairperson for the Media Institute of Southern Africa (MiSA), praised World Vision for bringing together media houses to foster a deeper understanding of the organization's humanitarian efforts.
She stressed the workshop's significance as an opportunity for reporters to delve into human interest and developmental stories that can drive tangible change.
There are numerous interventions that World Vision is focusing on, and journalists should take the time to follow up and tell these stories that impact the well-being of children.
She urged editors to grasp World Vision's vital role in improving the living standards of vulnerable families throughout Zambia.
Among the participants, Darlington Mwendai, a reporter from Zambia Daily Mail, expressed his appreciation for the timing of the workshop.
Mr. Mwendai noted that the event exposed media professionals to a wealth of information regarding World Vision's diverse operations, ranging from efforts to combat early child marriages to initiatives promoting savings.
"It was interesting to see that each project and story within World Vision highlighted the aspect of hope for different communities," He said, highlighting the inspiring and transformative potential of World Vision's work.
Media houses in attendance included ZNBC TV and Radio, Kalemba, 5fm Radio, HOT FM Zambia, Zambia Daily Mail and Times Of Zambia, One Love Radio, Zambia News and Information Services (ZANIS), MUVI TV, Millennium TV, PRIME and Camnet TV, among others.
World Vision Zambia's inaugural media training workshop represents a significant step forward in fostering collaboration between the media and the organization. By enhancing understanding and awareness of World Vision's mission and programs, it is anticipated that this partnership will result in increased support for vulnerable children and communities in Zambia.