Joint Press Release: World Breastfeeding Week 2021: A Shared Responsibility
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JOINT PRESS RELEASE
World Breastfeeding Week 2021: A Shared Responsibility
Let’s invest in breastfeeding for a healthier, more sustainable Cambodia
August 1st, 2021: The Scaling Up Nutrition Civil Society Alliance in Cambodia’s members (Helen Keller, Alive & Thrive, and World Vision International (WVI)-Cambodia), in partnership with the National Nutrition Program, GIZ, MUSUFO, USAID, RTI and UNICEF, would like to announce the annual celebration of World Breastfeeding Week in Cambodia for 2021, under the theme ‘Protecting breastfeeding: A shared responsibility’. World Breastfeeding Week is celebrated in more than 120 countries around the globe to raise awareness about the importance of breastfeeding for the survival, health, and well-being of mothers and children, and for the benefit of society at large. Although individual breastfeeding behavior is important, this year’s World Breastfeeding Week calls upon families, communities, governments, and the whole of society to invest in and support breastfeeding for a healthier and more sustainable world.
Though World Breastfeeding Week takes place from August 1st to 7th, efforts to protect, promote, and support breastfeeding in Cambodia continue year-round. In line with restrictions aimed at preventing the spread of COVID-19, this year’s celebration will take place mainly online, including dissemination of videos, live talk shows, and quizzes across social media. In addition to pregnant women and breastfeeding mothers, these celebrations will target fathers, grandparents, caregivers, health workers, community leaders and other relevant members of the community who can share experiences and celebrate the power and joy of breastfeeding.
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