Go Baby Go

World Vision Early Childhood Development: Ages 0-3

Building A Strong Foundation For Lifelong Health, Learning and Well-Being

Our aspiration for all children is for them to be “Educated for Life,” from birth all the way through and beyond adolescence. This life-cycle approach at the heart of World Vision’s Education strategy enhances learning outcomes by integrating physical, cognitive, social, and emotional support across each phase of a child’s development—especially for the most vulnerable. Given that 80 per cent of the brain develops in the firrst three years of life, World Vision’s Early Childhood Development (ECD) programming encompasses a child’s life from pregnancy to six years, to ensure children reach their full developmental potential. In the earliest years of life, children’s brains can form 1000 neural connections every second—connections that are the building blocks of a child’s future. But those connections can be interrupted if a child is poorly nourished and nurtured, if she isn’t stimulated properly, or if she isn’t protected from violence. Thus, World Vision endeavours to facilitate multi-sectoral ECD interventions for vulnerable families. Families are the cornerstones, so World Vision’s approach empowers caregivers to provide their babies and toddlers with the nurturing care and services that foster holistic development. The Go Baby Go! Parenting Programme targets the first 1,000+ days of life and aims to build knowledge, skills and resilience-promoting techniques to improve parenting practices at the household level. Using an integrated approach, it helps caregivers understand the interrelatedness of health, nutrition, protection and development. It also provides caregivers with planning and self-care strategies so they can better fulfill their roles as first teachers and first protectors.  Go Baby Go! can be implemented as a stand-alone programme or integrated into existing health and nutrition delivery platforms. Go Baby Go! is built on evidence-based parenting programme approaches and content, using behaviour change communication, appreciative inquiry and positive deviance approaches so that caregivers learn to build on existing knowledge about child-rearing and can leverage their strengths and assets as a community to enable their children to have the best possible start in life.

Go Baby Go! is delivered through:

10 + contextualised group, skills-based learning sessions for primary caregivers, focused on enhancing nurturing care through:
  • Sensitive and responsive parenting
  • Holistic child development
  • Play and communication
  • Well-being as a family affair (including fathers)
Individualised home-based visits which seek to support caregivers and families by:
  • Reaching the most vulnerable households
  • Reinforcing learning and application through in-depth dialogue and mentorship
  • Identifying barriers to adopting positive practices
  • Monitoring issues of care and protection within the home environment and referrals to key services
Support Networks to facilitate sustainable support for families with young children by:
  • Establishing systems to replicate Go Baby Go! parenting sessions and support
  • Strengthening networks for advocacy and improvement of services
  • Supporting families, especially the most vulnerable, to connect with key services


An impact evaluation in Armenia demonstrated that:
  • In the most vulnerable families, Go Baby Go! parents were four times more likely to demonstrate age-appropriate practices than non-Go Baby Go! parents.
  • 72 per cent of children whose parents participated in Go Baby Go! were developmentally on track, compared to 59 per cent of the children of non-Go Baby Go! parents.
  • Go Baby Go! parents are 54 per cent more likely to provide nourishing, age-appropriate feeding.


Programme Integration:

Guidance and tools are also available for integrating GBG into ongoing home visitor and support group programmes through a variety of existing portals of entry (e.g., Community Health Workers, Timed and Targeted Counselling, Positive Deviance Hearth, Celebrating Families, Grandmother Approach, MenCare, Community Health Committees, etc.), or in emergency settings through platforms such as Infant and Young Child Feeding Centers, Women Adolescent and Young Child Spaces, etc.

Go Baby Go Champion: 

For more information, please contact World Vision's Go Baby Go Project Champion: Megan McGrath (Megan.McGrath@worldvision.com.au)