Unilever’s Pepsodent and World Vision Launch Nationwide Oral Health Campaign to Reach more than 25,000 Children in Ghana

Accra, Ghana — December 2025

In a bold move to tackle one of Ghana’s most overlooked public health challenges, World Vision and Unilever Ghana PLC’s Pepsodent brand have joined forces to launch a nationwide oral health campaign that will benefit over 25,000 children in underserved communities across Ghana. The one-year partnership, formalised through a Memorandum of Understanding (MoU), aims to deliver practical oral hygiene education and services that improve health outcomes, reduce infections, and instil lifelong habits of good dental care.

A Powerful Partnership for Lasting Impact

This collaboration unites two award-winning institutions known for their dedication to social progress. At the 2023 Chartered Institute of Marketing Ghana (CIMG) Awards, Unilever Ghana PLC received two major honours, while World Vision was named NGO of the Year as recognition of their shared vision to drive innovation and improve lives through purpose-led action.

Championing Health and Inclusion

The campaign will directly reach 25,000 schoolchildren and indirectly benefit over 30,000 community members, including 2,000 families, across northern and southern Ghana. Beyond oral hygiene, the initiative integrates a strong focus on gender equity, empowering young girls to access health services, build self-confidence, and challenge social barriers advancing UN Sustainable Development Goals 5 (Gender Equality) and 10 (Reduced Inequalities).

“We are excited about this collaboration with Unilever Ghana’s Pepsodent brand,” said Dr. Tinah Mukunda, National Director of World Vision in Ghana. “It holds great promise for improving oral and dental hygiene among children and their families, especially young girls. Together, we’re building healthier futures for Ghana’s next generation.”

Key Campaign Activities

Through an integrated nationwide rollout, the partnership will engage schools and communities with evidence-based hygiene programmes, including:

• Oral Health Day celebrations to promote awareness and community participation.
• “Brush Twice Daily” campaigns encourage children to develop consistent brushing habits.
• Community health outreach programmes offering education and free oral screenings.

World Vision will lead community mobilisation and behaviour change initiatives, while Unilever will provide product support and technical expertise from its Pepsodent oral care portfolio.

A Model for Purpose-Driven Collaboration

This initiative demonstrates how strategic partnerships between the private sector and non-governmental organisations can accelerate progress toward national and global health targets. By combining Unilever’s corporate responsibility with World Vision’s community reach, the collaboration sets a new benchmark for sustainable, impact-driven development in Ghana.

The Urgency of Oral Health

According to the World Health Organization’s 2022 Global Oral Health Status Report, oral diseases are the most widespread non-communicable diseases globally, affecting nearly 3.5 billion people 45% of the world’s population. In Ghana, a recent study revealed that even metropolitan districts with more dental personnel report high incidences of tooth loss, severe gum disease, and poor oral hygiene outcomes. These findings underscore the pressing need for nationwide preventive education and accessible oral care.