World Vision’s BabyWASH project in Kenya is promoting the optimal development of children by ensuring that they enjoy good nutrition, which gives them a healthy start to life. The focus is on the first 1,000 days of a child’s life (from conception to two years). This is the time during which the brain grows to 80 percent of adult size. For optimal development to happen, children need to get the right nutrients and enjoy good health from the time they are conceived. World Vision contributes towards the attainment of these goals by empowering women to have healthier pregnancies, lower-risk deliveries and stronger babies through basic health education.